Top 10 Online Marketing Tools: Blog Marketing (Tool 1)

Online Marketing is one of the farthest reaching, yet least expensive method of promoting your business. In fact, on few channels you don’t even have to pay a cent for your marketing and is effective because the opportunity for success is unlimited.

Based on my learning and experience, I will be providing a series of articles based on tips, suggestions and examples for marketing your business online. The posts will be up in ten parts and first we start with:

Blog Marketing

Blogging, in a conservational manner, could make your industry interesting to people, which gives them a glimpse into a world they don’t know.

It becomes easy to gather and develop a community from all over the globe, sharing similar interests through blogs, and it has also been proved that the blogs act as good PR vehicle for their companies. But it doesn’t mean that you can sell products or services through blogs.

Mostly bloggers who believe that they can sell through musings subscriptions, there is a bad news for them. Blogs should not be used for selling; rather they can be used for promotional and advertising activities.

Now-a-days, most of the companies are using new media marketing tactics along with the traditional media for the PR purpose. Such as the PR department of General Motors loaned the new model of Corvette for one day to Guy Kawasaki, that resulted in a form of post with few nice pictures of the car on his blog How to Change the World to showcase the new model of Corvette 2009 to his readers.

Similarly, Jeremy Schoemaker the author of Shoemoney.com wears a t-shirt every Friday received by different organizations with their logo on it, along with few more complimentary things. Jeremy gives a snap shot of him while wearing the t-shirt and provides a small brief about the business and its products or services.

If you look at the scenario, both Guy and Jeremy have more than 50 thousand subscribers, and when they click “publish”, their posts go to every single subscriber in a nick of time. Now you can see how blog can serve as a powerful tool for marketers in terms of advertising and building public relations.

Stay tuned for the Tool # 2