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Thursday, September 24, 2009

Search Engine Optimization aka SEO (Tool 4)

The art of making a website friendly enough so that it ranks higher in Search Engine Result Pages is known as search engine optimization. It is considered more technical part of internet marketing, which is true. SEO requires some technical knowledge related to HTML, CSS etc. along with copy writing as most of the techniques used to promote site in the search engine deals with the text.

The whole process of search engine optimization is broken and carried out in two phases, which are known as on page and off page optimization.

On Page Factors                                                       Off Page Factors

• Keyword mining                                                       • Free / paid directory submission
• Keyword density checks                                          • Article and news submission
• Credible copy writing                                               • Press release distribution
• Meta tags scripting                                                   • Reciprocal link marketing
• Clean and valid mark-up (HTML)                            • Inbound link building
• Link management                                                     • Digital signatures

15 Biggest and Frequent Mistakes of SEO made by Web Masters

The below listed are the most biggest and frequently made mistakes by web masters, which could cost you both money and time.

1. Duplicate Content: it is the worst enemy of your website and might just keep your site from not being found in the search engines. Search engines love well-written, original content and penalize such sites, which contains plagiarized contents. Therefore, if you think that you are not good at writing content, I suggest you should hire a writer, it may be worth hiring one to take care of this aspect of your site for you.

2. Using Auto generated content: High quality, original content is King. Auto generated content is neither.

3. Cloaking - avoid use of doorway pages.

4. Over submission of site to the Search Engines.

5. Less or no keywords in H1 headings.

6. Use of unrelated keywords/ no use of keyword phrases (long tail keywords).

7. Bad selection of Anchor text links: make sure that the anchor text link you are getting should be targeting high quality long tail keywords, well researched and target high search volume with low competition in order to get your website rank higher.

8. Links from irrelevant sites: If you get back links too fast through link farming or other methods, your rankings may decrease. So, avoid paid links especially from irrelevant sites.

9. Keyword stuffing: Over usage of keywords within your content can also hurt your site badly. The best practice is to use your main keyword once per eighty to hundred words.

10. Do not provide Irrelevant Outbound Links. Always keep your outgoing links relevant and use strong, keyword based anchor text whenever it is possible.

11. Poor Page Title: create a keyword based unique title of every individual page on your site.

12. Bad code Programming: Be sure your code is clean, easy to read, and optimized for SEO wherever possible.

13. Hidden Text: Do not use hidden keywords on your website as if your keywords are hard to find, then they are more likely hard to recognize and read too. Make them apparent and a strong part of your website for finest results.

14. Deficiency of focusing on a niche in a website: the reason is that if your website is not targeting a specific niche then it will become difficult for a search engine to group your site and to know which niche you suit best.

15. No or less focus on visitors as compared to search engines: Always keep your focus on visitors while creating a content as they are the one who will be reading and linking to your, distributing it or purchasing your product or services.

Try to avoid the above mentioned mistakes while optimizing your site or else it could harm you by means of cost and time both. We will cover some more tips on search engine optimization within the next tool.