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Saturday, May 23, 2009

Contemporary Social Media Marketing Tips for Small Businesses

Technology has blessed small businesses to market themselves online in very effective manner through social networking to blogs to search engine optimization and plenty of new and useful marketing tactics.

Most probably these new ways to market small business online will not be effective for every business but if you know the options available to you it can help putting your business on the fast track to achieve success through online marketing.

So here are the three most expeditious and intense ways to market your small business online:

Marketing Maneuver #1: Usage of Blog

Chum relationship with customers is the key to success for small businesses. The matter of fact is that the personal element is what makes a small business work better than a big business. This gives competitive advantage to small businesses by adding value to a product or service that big businesses cannot do. A blogs is the most effective way of identifying and getting connected with the potential customers for a small business owner. Blog writing and commenting on other blogs helps you in creating clients rather than the customers. One lifetime client is worthy than ten customers.

Marketing Maneuver #2: Usage of Social Media

Internet provides numerous ways of getting connected with other people all over the globe. People get connected with each other through chat rooms, forums and other social networking mediums. New tools of social media marketing such as Twitter took this marketing approach to a new level, where it has given an immense contingency to market small business online. It gives you an opportunity of connecting with people where as blogging helps you in making that connection personal. It was not possible to get connected with your clients by using traditional marketing techniques, thanks to social media!

Marketing Maneuver #3: Usage of Search Engine

The most common way of marketing your small business online is creating and populating your blog or a web site with a good content on it so as one types in the keyword your site appears in the search engine results. However, search engine marketing combines few tactics and rely on natural (organic) or (white hat) techniques to market your site. Now a day search engine’s algorithm is entirely different of what it was five years ago. An entire new audience could be brought by mastering in the latest search engine marketing techniques.
Small businesses could be marketed online with many more ways but some degree of success could be found by using these three maneuvers.