Search Engine Marketing aka SEM (Tool 5)

In the previous tool of online marketing i.e. Search Engine Optimization, we learned that the process of optimizing a site is based on:

Content:

Image and media, widgets and tool, resource lists, testimonials, translations, comments, RSS feeds, articles, blogs and titles.

Links:

Directory submission, partners / suppliers, reciprocal links, press release, memberships, social media, advertising, comments, contests and news.

Site Architecture:

Hosting, DNS, geo-location, domain, URL structure, web design and standards, usability and analytics.

However, if you are intending to take part in in the online marketing arena, it is important to that you must be aware of how to bring search engine marketing into play too for domino effect. As today, we are living in such a world where we use internet on daily basis to find things of our desire and prefer to do a research online rather than going to a store and having a dialogue with pushy sellers.

If you are a merchant then probably, SEM is one of the best ways for you to target your market online. However, a question arises here, how search engine marketing vary from search engine optimization. The important factors of search engine marketing are:

Creativity in Ads:

Ads are useless if there is no creativity in them no matter whether it is contextual advertising, banner ads or a video ad, in order to generate sales the ad must be creative enough that it grabs the attention of a visitor at a glance and make them click on it.

We use contextual advertising, text links, banners ads, rich media and buzz marketing is search engine marketing, which are keywords optimized and based on seasonality and segmentation.

Placement of Ads:

Placement of an ad is the most important factor in the search engine marketing. Mostly, ads are placed in the Meta search engines, second tier search, search engines, directories, websites, affiliates, and blogs. However, before placing an ad you must carry out a price comparison of the sites.

If you are a small business owner, it is necessary for you to allocate a budget for your online marketing activities through measuring the ROI with the help of analytics but make sure that your customer support infrastructure should be strong enough to serve each customer at the best level of satisfaction.

Keep proper checks on conversion rate of the traffic you are receiving through your search engine marketing campaign because if there is traffic but it is not converting then probably there is some problem that you need to figure out real fast in order to generate good results.

In a word, search engine marketing is a key skill for all online marketers to learn. On the other hand, this is for sure that once you have well-read all the rules of the game, your business will never be the same.